Discover
Originally only catering to the stars, El Russo & Co has now expanded its horizons to providing custom jewelry online.
Myke Towers
Puerto Rican rapper and singer
Maluma
Colombian singer-songwriter
Blessd
Colombian singer and songwriter
Yovngchimi
🔥Puerto Rican rapper🔥
Karol G
Colombian singer
Ozuna
Puerto Rican singer
Eladio Carrión
American rapper and singer
Lunay
Puerto Rican singer and rapper
Anuel AA
Puerto Rican rapper and singer
Women's Luxury Jewelry Collection
Hand selected diamonds,
Gold, Diamonds, and More
- Pendants
- Chain Necklaces
- Diamond Rings
- Engagement Rings
Mens's Luxury Jewelry Collection
Hand selected diamonds,
Gold, Diamonds, and More
- All Chains
- Gold Chains
- Diamond Rings
- Charms and pendants
- All Bracelets
Movement makers | Artist Gallery
Featuring | Dei V
10/23/2025 | Dei V - Los Flavorz Tour |
One of the top trending 2025 Puerto Rican Artist
Where refined design meets effortless luxury.
As seen with
“El Russo & Co. are hands down the best Jewelers in NYC. Especially David Mula who came thru with the watch I was looking for, 2024 Rolex GMT Root Beer brand new. And to top it off, at a price that no one else can match. Will be back soon for the chain!!!! Thank you.
”
“Got the best Jewelry. My engagement and wedding band. Amazing service, best prices on the block! Highly recommend!
”
“My mom and I randomly walked into El Russo’s from the street looking for a diamond necklace. We were fortunate enough to meet David. He helped us find exactly what we wanted. He was very patient and gave us a fair price. He also sized it to the length we wanted while we waited. Overall it was an enjoyable experience and we didn’t feel pushed into anything. Highly recommend and we would go back. We enjoyed a cocktail at Fresco by Scott after to celebrate.
”
“🥰🥰Agradecidos y satisfechos con el servicio y la atencion que nos ofrecio Mabel. Muy servicial y atenta. Bendiciones🙏🙏💯
”
Presenting Our Collection
Inquire about Richard Mille
Dominique Guenat and Richard Mille established the upscale watch firm Richard Mille in 2001. It is headquartered in Les Breuleux, Switzerland. The company specializes in extremely expensive clockwork clocks that some have called "ridiculous" and "unnecessarily extravagant."
