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New Product updates every week stay tuned

Diamond Jewelry & Luxury Watches

Originally only catering to the stars, El Russo & Co has now expanded its horizons to providing custom jewelry online.


Myke Towers

Myke Towers

Puerto Rican rapper and singer

Yovngchimi

Yovngchimi

🔥Puerto Rican rapper🔥

Eladio Carrión

Eladio Carrión

American rapper and singer

Ozuna

Ozuna

Puerto Rican singer

Blessd

Blessd

Colombian singer and songwriter

Lunay

Lunay

Puerto Rican singer and rapper

Maluma

Maluma

Colombian singer-songwriter

Karol G

Karol G

Colombian singer

Anuel AA

Anuel AA

Puerto Rican rapper and singer


Real People Real Results

Blessd

Colombian singer and songwriter


Nicky Jam and ELRUSSO

Telemundo

Check out our newest feature in the news channel Telemundo with beloved singer Nicky Jam

( Aug. 16, 2024, 11:31 AM EDT )

Mira nuestra nueva función en el canal de noticias Telemundo con el querido cantante Nicky Jam




Presenting Our Collection

Inquire about Richard Mille

Dominique Guenat and Richard Mille established the upscale watch firm Richard Mille in 2001. It is headquartered in Les Breuleux, Switzerland. The company specializes in extremely expensive clockwork clocks that some have called "ridiculous" and "unnecessarily extravagant."

El Russo & Co. are hands down the best Jewelers in NYC. Especially David Mula who came thru with the watch I was looking for, 2024 Rolex GMT Root Beer brand new. And to top it off, at a price that no one else can match. Will be back soon for the chain!!!! Thank you.

Frank Vargas
Google Review

Got the best Jewelry. My engagement and wedding band. Amazing service, best prices on the block! Highly recommend!

Sandy Perlin
Google Review

My mom and I randomly walked into El Russo’s from the street looking for a diamond necklace. We were fortunate enough to meet David. He helped us find exactly what we wanted. He was very patient and gave us a fair price. He also sized it to the length we wanted while we waited. Overall it was an enjoyable experience and we didn’t feel pushed into anything. Highly recommend and we would go back. We enjoyed a cocktail at Fresco by Scott after to celebrate.

Kari Hershey
Google Review

🥰🥰Agradecidos y satisfechos con el servicio y la atencion que nos ofrecio Mabel. Muy servicial y atenta. Bendiciones🙏🙏💯

Mailin Morales
Google Review

Celebrity Jeweler

ELRUSSO & CO, where elegance meets craftsmanship. We offer a timeless selection of engagement rings, earrings, necklaces, bracelets, and rings that are perfect for every occasion.