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Luxury Diamond Jewelry & Watches

Originally only catering to the stars, El Russo & Co has now expanded its horizons to providing custom jewelry online.

As seen on

anuel aa
Dei V
maluma
karol g
La inustria
Nicky Jam
Ozuna
Blessd with El Russo & Co backstage before latest performance

Blessd

Colombian singer and songwriter
Anuel AA Wearing El Russo & Co Custom chains and bracelets

Anuel AA

Puerto Rican rapper and singer
Myke Towers wearing a El Russo & Co create custom chain saying " Young Kingz "

Myke Towers

Puerto Rican rapper and singer
maluma wearing an el russo & co created custom diamond pendant of a spaceship dog

Maluma

Colombian singer-songwriter
Yovngchimi at El Russo & Co Wearing Diamond & gold transformers pendant

Yovngchimi

🔥Puerto Rican rapper🔥
Karol G on stage wearing El Russo & Co diamond chain

Karol G

Colombian singer
Ozuna wearing Custom made El Russo & Co Diamond Chains, Grillz and pendants.

Ozuna

Puerto Rican singer
Eladio Carrion wearing an El Russo & Co Custom made Diamond flower pendant

Eladio Carrión

American rapper and singer
Lunay - Puerto Rican singer and songwriter

Lunay

Puerto Rican singer and rapper

Ryan Castro

Colombian rapper and singer
Womens Necklace collection image

Women's Luxury Jewelry Collection

Hand selected diamonds,


Gold, Diamonds, and More

Women's Bracelets

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Lab Diamond Tennis bracelet on a black background

14K White Gold Lab-Stone Eternity Tennis Set 17.62 Carat Princess-Cut Diamond Bracelet

$6,495.00
Diamond bracelet on a black background

14K White Gold Lab-Stone Eternity Tennis Set | 15.00 Carat Oval-Cut Diamond Bracelet

$6,495.00
White Gold bracelet with butterfly-shaped diamonds on a black background

14K White Gold Lab-Stone ButterFly Eternity Tennis Set 6.85 Carat Marquise-Cut Diamond Bracelet

$4,495.00
Butterfly-shaped Diamond bracelet on a Black background

14K White Gold Lab-Stone ButterFly Eternity Tennis Set 10.20 Carat Round & Marquise-Cut Diamond Bracelet

$4,695.00

Engagement Rings

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Pear-shaped diamond ring on a black background

18K White Gold Teardrop 3.79 Carat Wedding Lab Diamond Ring

$3,995.00
Gold ring with a large rectangular diamond on a black background

14K Yellow Gold 5.00 Carat Engagement Lab Diamond Ring

$3,995.00
Natural Diamond ring with a rectangular center stone on a black background

18K White Gold 5.58 Carat Wedding Lab & Natural Diamond Ring

$3,995.00
Gold ring with a large rectangular diamond and smaller diamonds on the band against a black background

18K Yellow Gold 4.75 Carat Engagement Lab & Natural Diamond Ring

$4,495.00

Diamond & Gold Earrings

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14K White Gold Inside Out Round Hoops 6.00 ctw. Baguette Diamond Earrings

14K White Gold Inside Out Round Hoops 6.00 ctw. Baguette Diamond Earrings

$6,295.00
14K White Gold Inside Out Round Hoops 4.50 ctw. Baguette Diamond Earrings

14K White Gold Inside Out Round Hoops 4.50 ctw. Baguette Diamond Earrings

$5,295.00
14K Two Tone Gold Cross Dangle Hoops 0.50 ctw. Round Diamond Earrings

14K Two Tone Gold Cross Dangle Hoops 0.50 ctw. Round Diamond Earrings

$1,295.00
14K White Gold Graduated Line Tear Drops 1.30 ctw. Baguette & Round Diamond Earrings

14K White Gold Graduated Line Tear Drops 1.30 ctw. Baguette & Round Diamond Earrings

$1,995.00

Women's Pendant Necklace Collection

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Gold necklace with a diamond pendant on a black background

14K Rose Gold Rectangle Halo Pendant Necklace | 0.75 Carat Round & Baguette-Cut Diamond

$1,695.00
Star-shaped Diamond pendant necklace on a black background

14K White Gold Double Star Pendant Necklace | 0.47 ctw. Round & Baguette-Cut Diamond

$1,695.00
Round Diamond necklace on a black background

14K White Gold Flower Cluster Pendant Necklace | 1.50 ctw. Round-Cut Diamond

$2,695.00
14K White Gold Large Rose Flower Pendant Necklace | 0.81 ctw. Round-Cut Diamond

14K White Gold Large Rose Flower Pendant Necklace | 0.81 ctw. Round-Cut Diamond

$2,295.00

Pendants for women

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Rose Gold diamond butterfly pendant

14K Rose Gold Brilliant Butterfly Pendant | 3.60 Carat Marquise-Baguette & Round-Cut Diamond

$5,295.00
Baguette Heart shaped Diamond pendant

14K Yellow Gold Radiant Love Heart Pendant | 2.75 Carat Baguette-Cut & Round-Cut Diamond

$1,995.00
Gold pendant power play button with diamond accents on a black background

14K Yellow Gold Power Symbol Pendant | 5.00 Carat Round-Cut Diamond

$3,495.00
Gold padlock-shaped pendant with diamond accents on a black background

14K Yellow Gold Pave Padlock Pendant | 6.00 Carat Round-Cut Diamond

$7,995.00
Rose Gold Diamond Cuban Link Chain

Men's Luxury Jewelry Collection

Hand selected diamonds,


Gold, Diamonds, and More

All Chains

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Rose gold diamond tennis chain,with Baguette diamonds on a black background

14K Rose Gold Graduated Diamond Tennis Chain 81 Gr

$19,995.00
Two Tone rose and white Miami Cuban Link Diamond Chain on a black background

14K Two Tone Miami Cuban Link Diamond Chain 250 Gr

$37,995.00
front image of rose fold 14k Yellow Gold Miami Cuban Link Diamond Chain

14K Yellow Gold Miami Cuban Link Diamond Chain 176 Gr

$27,995.00
front image of 14K Yellow Gold Miami Cuban Link Diamond Chain

14K Yellow Gold Miami Cuban Link Diamond Chain 34 Gr

$28,995.00

Gold Jewelry

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10K Yellow Gold Semi Hollow Miami Cuban Link Chain 15.00 mm

10K Yellow Gold Semi Hollow Miami Cuban Link Chain 15.00 mm

$10,995.00
10K Yellow Gold Semi Hollow Miami Cuban Link Chain 14.00 mm

10K Yellow Gold Semi Hollow Miami Cuban Link Chain 14.00 mm

$7,585.00
10K Yellow Gold Diamond Cut Miami Curb Link Solid Chain 12.00 mm

10K Yellow Gold Diamond Cut Miami Curb Link Solid Chain 12.00 mm

$5,985.00
10K Yellow Gold Diamond Cut Miami Curb Link Solid Chain 11.00 mm

10K Yellow Gold Diamond Cut Miami Curb Link Solid Chain 11.00 mm

$4,900.00

Mens Rings

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14K White Gold 2.84 Carat Engagement Diamond Ring

14K White Gold 2.84 Carat Engagement Diamond Ring

$3,795.00
14K Rose Gold 2.39 Carat Prong Set Diamond Ring

14K Rose Gold 2.39 Carat Prong Set Diamond Ring

$3,495.00
14K Two-Tone Gold 3.00 Carat Prong Set Natural Diamond Ring

14K Two-Tone Gold 3.00 Carat Prong Set Natural Diamond Ring

$1,995.00
14K White Gold 5.22 Carat Multi Layer Cluster Diamond Ring

14K White Gold 5.22 Carat Multi Layer Cluster Diamond Ring

$4,995.00

Charms and Pendants

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Jesus head Pendant in Yellow gold and natural diamonds in a black background

14K Yellow Gold Large Solid Jesus Head Pendant | 14.00 Carat Round-Cut Diamond

$19,995.00
Right side view of Jesus Head Pendant a figure with gold and diamond details on a black background

14K Two-Tone Gold Large Solid Bleeding Jesus Head Pendant | 18.20 Carat Round-Cut Diamond

$17,995.00
Rose gold diamond-encrusted Jesus face pendant laid on a black background

14K Rose Gold Large Solid Jesus Head Pendant | 18.00 Carat Round-Cut Diamond

$19,995.00
Yellow Gold Jesus Head Natural diamond Pendant

14K Yellow Gold Large Solid Jesus Head Pendant | 15.10 Carat Round-Cut Diamond

$13,995.00

Gold & Diamond Bracelets

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Rose gold bracelet with floral designs on a black background El Russo & Co

14K Rose Gold 7.46 Carat Leaf Clover Infinity Link Diamond Bracelet

$9,995.00
14K White Gold 7.53 Carat Leaf Clover Infinity Link Diamond Bracelet

14K White Gold 7.53 Carat Leaf Clover Infinity Link Diamond Bracelet

$9,995.00
14K Yellow Gold 7.53 Carat Leaf Clover Infinity Link Diamond Bracelet

14K Yellow Gold 7.53 Carat Leaf Clover Infinity Link Diamond Bracelet

$9,995.00
Complete view of rose gold bracelet with star-shaped charms on a Black background

14K Rose Gold Leaf Clover Infinity Link Diamond Bracelet

$11,995.00

Our Richard Millie Selection

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A Richard Mille RM35-01 watch with a black case, skeletonized dial, and red accents.
 
A Richard Mille RM35-01 watch with a black case, skeletonized dial, and red accents.
Side View of A Richard Mille RM35-01 watch with a black case, skeletonized dial, and red accents.

Richard Mille RM35-01

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front image of Richard Mille RM11-02
 
front image of Richard Mille RM11-02
Zoomed in front page Richard Mille RM11-02

Richard Mille RM11-02

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A Richard Mille RM11-02 watch with a rose gold case, a skeletonized dial, and a rubber strap. It features multiple sub-dials, a date window, and a month window.
 
A Richard Mille RM11-02 watch with a rose gold case, a skeletonized dial, and a rubber strap. It features multiple sub-dials, a date window, and a month window.
Close up of A Richard Mille RM11-02 watch with a rose gold case, a skeletonized dial, and a rubber strap. It features multiple sub-dials, a date window, and a month window.

Richard Mille RM11-02

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A Richard Mille RM011 watch with a black case and a red fabric bracelet. The watch has a skeletonized dial with Arabic numerals and various indicators.
 
A Richard Mille RM011 watch with a black case and a red fabric bracelet. The watch has a skeletonized dial with Arabic numerals and various indicators.
Zoomed front of A Richard Mille RM011 watch with a black case and a red fabric bracelet. The watch has a skeletonized dial with numerals and various indicators.

Richard Mille RM011

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Introducing

2000 & Under

Stay Fresh, Switch it up !

Five layered gold chains of varying styles and textures displayed on a solid black background.
enter
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10K Yellow Gold Semi Solid Franco Chain
10K Yellow Gold Semi Solid Franco Chain

10K Yellow Gold Semi Solid Franco Chain

From $395.00
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10K Yellow Gold Semi Solid Rope Chain
10K Yellow Gold Semi Solid Rope Chain

10K Yellow Gold Semi Solid Rope Chain

From $395.00
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10K Yellow Gold Semi Solid Rope Bracelet 2.50 mm

$395.00
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10K Yellow Gold Diamond Cut Miami Curb Link Solid Chain 1.87 mm
10K Yellow Gold Diamond Cut Miami Curb Link Solid Chain 1.87 mm

10K Yellow Gold Diamond Cut Miami Curb Link Solid Chain 1.87 mm

$445.00
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10K Yellow Gold Diamond Cut Miami Curb Link Solid Chain 2.50 mm
10K Yellow Gold Diamond Cut Miami Curb Link Solid Chain 2.50 mm

10K Yellow Gold Diamond Cut Miami Curb Link Solid Chain 2.50 mm

$520.00
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10K White Gold Semi Hollow Miami Cuban Link Chain 3.00 mm
Clasp and detail view of 10K White Gold Semi-Hollow Cuban Link Chain – 3.00mm Lightweight Polished Gold Design

10K White Gold Semi Hollow Miami Cuban Link Chain 3.00 mm

$620.00
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10K Yellow Gold Diamond Cut Miami Curb Link Solid Chain 3.00 mm
10K Yellow Gold Diamond Cut Miami Curb Link Solid Chain 3.00 mm

10K Yellow Gold Diamond Cut Miami Curb Link Solid Chain 3.00 mm

$625.00
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10K Yellow Gold Semi Hollow Miami Cuban Link Bracelet 6.00 mm
10K Yellow Gold Semi Hollow Miami Cuban Link Bracelet 6.00 mm

10K Yellow Gold Semi Hollow Miami Cuban Link Bracelet 6.00 mm

$795.00
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10K Yellow Gold Diamond Cut Miami Curb Link Solid Chain 3.68 mm
10K Yellow Gold Diamond Cut Miami Curb Link Solid Chain 3.68 mm

10K Yellow Gold Diamond Cut Miami Curb Link Solid Chain 3.68 mm

$810.00
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14K Yellow Gold Fancy Cross Stud 0.43 ctw. Baguette & Round Diamond Earrings
14K Yellow Gold Fancy Cross Stud 0.43 ctw. Baguette & Round Diamond Earrings

14K Yellow Gold Fancy Cross Stud 0.43 ctw. Baguette & Round Diamond Earrings

$850.00
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14K White Gold Solitaire Stud 0.30 ctw. Round Diamond Earrings
14K White Gold Solitaire Stud 0.30 ctw. Round Diamond Earrings

14K White Gold Solitaire Stud 0.30 ctw. Round Diamond Earrings

$895.00
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10K Yellow Gold Semi Hollow Miami Cuban Link Bracelet 7.00 mm
10K Yellow Gold Semi Hollow Miami Cuban Link Bracelet 7.00 mm

10K Yellow Gold Semi Hollow Miami Cuban Link Bracelet 7.00 mm

$995.00
positive google review of a rolex in the box
“

El Russo & Co. are hands down the best Jewelers in NYC. Especially David Mula who came through with the watch I was looking for, 2024 Rolex GMT Root Beer brand new. And to top it off, at a price that no one else can match. Will be back soon for the chain!!!! Thank you.

”
Frank Vargas
Google Review
google review saying " Got the best Jewelry. My engagement and wedding band. Amazing service, best prices on the block! Highly recommend! "
“

Got the best Jewelry. My engagement and wedding band. Amazing service, best prices on the block! Highly recommend!

”
Sandy Perlin
Google Review
google review saying " My mom and I randomly walked into El Russo’s from the street looking for a diamond necklace. We were fortunate enough to meet David. He helped us find exactly what we wanted. He was very patient and gave us a fair price. He also sized it to the length we wanted while we waited. Overall it was an enjoyable experience and we didn’t feel pushed into anything. Highly recommend and we would go back. We enjoyed a cocktail at Fresco by Scott after to celebrate."
“

My mom and I randomly walked into El Russo’s from the street looking for a diamond necklace. We were fortunate enough to meet David. He helped us find exactly what we wanted. He was very patient and gave us a fair price. He also sized it to the length we wanted while we waited. Overall it was an enjoyable experience and we didn’t feel pushed into anything. Highly recommend and we would go back. We enjoyed a cocktail at Fresco by Scott after to celebrate.

”
Kari Hershey
Google Review
user submitted google review showcasing custom made white gold diamond necklacae
“

🥰🥰Agradecidos y satisfechos con el servicio y la atencion que nos ofrecio Mabel. Muy servicial y atenta. Bendiciones🙏🙏💯

”
Mailin Morales
Google Review