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rotating video of a white natural diamond bracelet, rings and watches

Diamond Jewelry & Luxury Watches

Originally only catering to the stars, El Russo & Co has now expanded its horizons to providing custom jewelry online.

myke towers wearing a el russo & co create custom chain saying  " young kingz "

Myke Towers

Puerto Rican rapper and singer

maluma wearing an el russo & co created custom diamond pendant of a spaceship dog

Maluma

Colombian singer-songwriter

Blessd with El Russo & Co backstage before latest performance

Blessd

Colombian singer and songwriter

Yovngchimi

Yovngchimi

🔥Puerto Rican rapper🔥

Karol G on stage wearing El Russo & Co diamond chain

Karol G

Colombian singer

ozuna the Spanish musician is one of our team players

Ozuna

Puerto Rican singer

eladio carrion wearing an El Ruso & Co Custom made flower pendant

Eladio Carrión

American rapper and singer

Lunay - Puerto Rican singer and songwriter

Lunay

Puerto Rican singer and rapper

Anuel AA Wearing El Russo & Co Custom chains and bracelets

Anuel AA

Puerto Rican rapper and singer


image of blessd the music artist with el russo & co on a performance show.

Artists Gallery

Blessd

Colombian singer and songwriter



Presenting Our Collection

Inquire about Richard Mille

Dominique Guenat and Richard Mille established the upscale watch firm Richard Mille in 2001. It is headquartered in Les Breuleux, Switzerland. The company specializes in extremely expensive clockwork clocks that some have called "ridiculous" and "unnecessarily extravagant."

image of the sapphire back of Richard Mille Tourbillon RM 56-02
positive google review of a rolex in the box

El Russo & Co. are hands down the best Jewelers in NYC. Especially David Mula who came thru with the watch I was looking for, 2024 Rolex GMT Root Beer brand new. And to top it off, at a price that no one else can match. Will be back soon for the chain!!!! Thank you.

Frank Vargas
Google Review
google review saying " Got the best Jewelry. My engagement and wedding band. Amazing service, best prices on the block! Highly recommend! "

Got the best Jewelry. My engagement and wedding band. Amazing service, best prices on the block! Highly recommend!

Sandy Perlin
Google Review
google review saying " My mom and I randomly walked into El Russo’s from the street looking for a diamond necklace. We were fortunate enough to meet David. He helped us find exactly what we wanted. He was very patient and gave us a fair price. He also sized it to the length we wanted while we waited. Overall it was an enjoyable experience and we didn’t feel pushed into anything. Highly recommend and we would go back. We enjoyed a cocktail at Fresco by Scott after to celebrate."

My mom and I randomly walked into El Russo’s from the street looking for a diamond necklace. We were fortunate enough to meet David. He helped us find exactly what we wanted. He was very patient and gave us a fair price. He also sized it to the length we wanted while we waited. Overall it was an enjoyable experience and we didn’t feel pushed into anything. Highly recommend and we would go back. We enjoyed a cocktail at Fresco by Scott after to celebrate.

Kari Hershey
Google Review
user submitted google review showcasing custom made white gold diamond necklacae

🥰🥰Agradecidos y satisfechos con el servicio y la atencion que nos ofrecio Mabel. Muy servicial y atenta. Bendiciones🙏🙏💯

Mailin Morales
Google Review

Celebrity jeweler

Diamond necklace on a black background

ELRUSSO & CO, where elegance meets craftsmanship. We offer a timeless selection of engagement rings, earrings, necklaces, bracelets, and rings that are perfect for every occasion.